Australian Wholesale Clothing

Australian online resellers who specialise in clothing and accessories are by far the ones with the widest variety of wholesale resources available to them.

It’s the niche that just can never reach its limits. Glamourised by a billion dollar industry, fashion is always in fashion !
The fact is that people will always need clothing. Clothing sells, and it sells really well. One of the biggest industries in the physical world, performs well online without change rooms, mirrors or coat hangers.

So let’s have a closer look at a journey of a “bra” and a pair of “jocks”.
China, United States and India are the three major cotton producing countries. Cotton is still the favourite ingredient in the production of quality comfortable fabric.
This is why majority of clothing comes out of the above mentioned countries.
China and India in particular are also responsible for the largest export of fabrics per roll. This fabric is imported by major domestic clothing producers such as Bonds and Pacific Brands. Once the material is cut to shape processed and the final product is manufactured, it becomes a labelled item. Because the manufacturers are local they are also classified as genuine Australian clothing wholesalers.

Australian Wholesalers of clothing usually start by importing OEM finished clothing from overseas, labelling, marketing and reselling. Once the label increases its brand awareness enough to be recognised by a significant number of consumers, local production becomes a sustainable business decision.

Regional Sizing Differences

One of the major traps people get caught out on when importing clothing from Asian regions is the sizing charts. Naturally people in Asian regions are of a much smaller build than Australians and Europeans. There is no point importing clothing that is not going to fit your target market. Importers need to consider these differences if they are going to be targeting Australian consumers.

Clothing Niche

There are a number of niches in the clothing industry that thrive particularly well in Australia.  These are baby clothes and clothes for obese people. Wholesale baby clothing is very cheap, allowing online retailers to compete with large stores such as Target and Best & Less (known for their baby clothing lines).

Clothing for obese people is probably the most profitable clothing niche. There just isn’t enough choice for overweight people. I know an eBay seller who is making profits of 600-800% reselling larger clothing.

Denis Gray – Trend Line Clothing 2009 - Australian Clothing Wholesale