Sourcing Wholesale Electronics in Australia

Have you been looking for wholesale sources for electronics that you would like to sell online? Many people who do business as resellers often buy their products from wholesale brokers. When using overseas brokers it is the responsibility of the final seller to ensure that warranties are intact, that importing from overseas is in fact a worthy pursuit and that when importing to Australia power standards are met. The last thing that will be examined is whether it is more profitable to source branded or unbranded goods online.

Warranties are an important part of the seller and buyer’s experience. Many buyers expect the same level of service from an online seller as they do from a brick and mortar shop. When buying goods for resale online or in your local business purchasers need to have done proper research to ensure that the goods that they receive meet customer standards.

One thing to consider when selling high end electronics is that customers want a deal; however, price is not the only factor in a purchase. As a local retailer in Australia, selling electronic goods from an outside or overseas source, you need to be diligent in your research. Make sure that you either obtain an authorized seller’s license from the manufacturer, or that the products that you buy are covered by manufacture warranties when sold to customers.

Importing from overseas can be tricky business. Retailers and resellers need to make sure that before accepting any, and all products that the products match descriptions and that counts are correct. If any discrepancy exists note this on the shipping manifest and notify the broker and seller immediately before accepting merchandise. Resellers need to ensure that merchandise is insured and that product descriptions are detailed and exact when ordering. Make sure full manufacture warranties exist on all products purchased.

Dealers need to make sure that they are not buying refurbished or repacked items. Many refurbished items are damaged and will have future mechanical failures. Be sure that you only buy new items and that items descriptions state clearly the condition of the merchandise you will receive. Sellers need to offer full manufacture’s warranties on products because international warranties, though they help promote product sales to external markets, are not the same as warranties offered from manufacturer’s. The one all important rule is that if a product sounds too good to be true then it probably is not worth buying. For example an electronics digital SD card that is offered at a great price might well sound amazing; however, upon closer inspection the products are faulty and the buyer is the one who pays for this deception.

Issues with Australian power standards are important when ordering products from overseas markets. Resellers need to make sure that the standard power points offered in Australia and the UK are adhered to so that items are compatible with the standard 230 volts at a maximum of 10 amps. Products need to be compatible with this standard because in the UK and Australia outlets are switched for external safety and non compliance is not only careless but dangerous to the individual and appliance.

Whether it is more profitable to buy unbranded or branded products for sale is an important consideration in Australia. If you are selling products online or in a conventional shop your customers will most likely seek great bargains. One way to achieve bargains is to buy unbranded products for sale. Unbranded products often are the same items sold by major produces. These products are often sold under alternative names for profit in different markets. Yes, unbranded items can be profitable; however, buyers need to check for product and seller warranties that will protect them. Buyers also need to realize that some unbranded products are just cheap productions that will fail easily and are not worth the investment.

When buying branded products warranties are often offered by the manufacturer. The warranties offered by these companies protect the seller and the buyer of a product; however it is important that you check a product warranty before buy and insure that you are not buying a grey product that does not have serviceable parts within your own country. It is recommended, therefore, that branded products make up the bulk of inventory as they will facilitate repeat sales and customer satisfaction.

So when asking yourself whether to buy goods for resale from overseas suppliers you need to first investigate the seller, and then the product and the warranties offered for these items. As a final note purchasers need to be aware of the profitability of failed products versus that of branded merchandise that will last. Each of these factors including power standards need to be considered when selling products in Australia and abroad. Following these few simple rules will not only help ensure the continued success of your business, but will also the success of your importing from branded and non branded product suppliers alike.

Adam Winston - Australian Wholesale Electronics Imports (Melbourne - 18/05/2010)